Facebook is a place to spew nonsense about yourself, your family or what you love and hate. I know, I do it all the time. It's the drug of choice by millions. We don't sit in bed and smoke anymore (well, referring to myself.) I sit and "check" my social networks. With my internet capable phone less than a foot away.
Did my husband just text me from downstairs? yup.
My friend is not a cyclist. I consistently spew tons of advocacy, cool gadgets and reviews, plus the occasional bash of the current town we live in, has no concept of the benefits to creating a bicycle infrastructure. Maybe my over love has pushed him from "not being into it (cycling)" to a "shit the fuck up about it" stage.
I must be who I am, and he must be who he is.
I cannot change everyones mind about bicycling.